Luxury.
style. class. beauty.
About Sincerely, Adeleine
Sincerely, Adeleine honors Alex’s late grandmother, Madeleine, embodying her grace and elegance in every design and client interaction. Our brand reflects her celebrated qualities of class, beauty, style, and luxury. Even our logo features her exquisite signature, reminding us of her timeless influence and the high standards we strive to uphold.
You were wonderful to work with and made it all so easy.
— Laura, 2024 mother of the bride
MEET Alex
Stationer, entrepreneur, wife, mom, amateur mixologist, inspired by love, details, and you.
Alex Hefley is a custom wedding stationery designer located in Woodstock, Georgia. With more than twenty years of experience in stationery design, Alex is passionate about turning her clients' visions into reality. Her expertise lies in truly personalizing each design and seamlessly integrating the essential details.
When she’s not designing in her office or crafting beautiful stationery in her studio, you can find Alex enjoying time with her husband and two children, experimenting with new and delicious cocktails in their home bar, or exploring the delightful boutiques of charming Downtown Woodstock.
OUR APPROACH
I love the feeling of shopping at my favorite boutique—sipping a drink, discovering something new and unique, and chatting with the shop owner.
This feeling inspired the Sincerely, Adeleine ‘boutique experience’ for couples when selecting and designing their wedding invitations. Couples are drawn to Alex for her keen ability to listen to their ideas, regardless of how detailed or vague, and transform them into a stunning design that will impress their guests and become a treasured memory for years to come.